Each agency's dream is to be there at the start, to take part in the creation of the overall strategy of project. We work with academic thoroughness but think in a pragmatic way. Our background analyses include the mapping of our client’s business environment as well as the public opinion and acceptance of the issue in question.We formulate the recommended strategy on the basis of a detailed analysis of the target group and the surrounding atmosphere. We  suggest efficient communication methods and tools and provide creative charts to help the overview of the issue.